Offers a new business model for galleries, in which the answer to the question of what makes a gallery successful is 'be brave and do things differently'. Demystifies the international art-gallery marketplace through an analysis of primary data, insightful case studies, and the personal experiences of gallery veterans worldwide. Includes practical ideas for art marketing and management, together with an analysis of the behaviour of successful gallerists. Resch's experience as a former gallery owner and founder of the art collector database Larry's List, together with his doctoral studies focused on the art market, give this book persuasive power. The must-read book for anyone who already is, or aspires to be, an art-world professional.
Tapa blanda: 152 páginas
Editor: Phaidon; Edición: 3 (13 de septiembre de 2018)